Campaign efficiency improvement
Hello, I'm
Ava Sinclair
Marketing Analyst & Data Storyteller
I turn campaign performance, customer behaviour and market data into clear stories that help teams make better decisions.
01
Profile
Marketing decisions start with better questions.
I’m a marketing analyst focused on understanding what drives customer behaviour and translating complex performance data into useful, actionable insight.
My work sits between analytics, campaign strategy and communication — from building dashboards and evaluating channel performance to shaping recommendations that stakeholders can confidently act on.
Based inAuckland, New Zealand
02
At a glance
A few numbers behind the work.
Performance dashboards delivered
Markets analysed
Stakeholder reports presented
03
Selected Work
Data made useful.
Marketing Analytics2026
Campaign Performance Intelligence
A unified reporting framework designed to replace fragmented campaign spreadsheets with a clearer view of channel efficiency, conversion performance and acquisition trends.
- Consolidated paid social, search and website performance into a single reporting view.
- Defined common campaign KPIs for consistent reporting across channels.
- Created stakeholder-ready summaries that surfaced performance changes and recommended actions.
OutcomeHelped the team identify underperforming spend earlier and contributed to an 18% improvement in campaign efficiency.
Power BIGoogle AnalyticsExcelLooker Studio
Customer Insight2025
Customer Journey Dashboard
An interactive dashboard mapping customer movement from campaign engagement through website behaviour and conversion.
- Mapped key acquisition and conversion stages across the customer journey.
- Segmented behaviour by channel, device and campaign source.
- Highlighted high-friction journey stages for marketing and web teams.
OutcomeProvided teams with a common view of customer behaviour and clearer priorities for conversion optimisation.
Power BIGA4Power Query
Market Research2024
Market Expansion Story
A market-entry research project combining competitor analysis, audience data and campaign signals into an executive recommendation.
- Compared audience characteristics and category demand across four markets.
- Structured competitive findings into decision-focused themes.
- Developed visual summaries for non-technical stakeholders.
OutcomeSupported leadership discussions on market prioritisation and launch positioning.
ExcelPowerPointGoogle TrendsMarket Research
Audience Strategy2024
Audience Segmentation & Messaging Study
An audience research project that grouped customers by behaviour, needs and engagement patterns to support more relevant campaign planning and messaging.
- Reviewed customer and campaign signals to identify meaningful audience groups.
- Compared behavioural patterns, interests and engagement across segments.
- Translated segment findings into practical messaging and campaign recommendations.
OutcomeGave the marketing team a clearer framework for tailoring campaign messaging to different audience groups.
ExcelPowerPointMarket ResearchAudience Research
04
Experience
Where analysis meets execution.
01
Marketing Analyst
Supporting campaign measurement, customer insight and performance reporting across digital marketing initiatives.
Built recurring channel-performance dashboards combining campaign, website and conversion data.Analysed customer journeys to identify drop-off points and opportunities to improve campaign efficiency.Translated analytical findings into concise recommendations for marketing and leadership stakeholders.
02
Marketing Coordinator
Supported integrated campaigns, reporting and audience research for consumer and service brands.
Coordinated multi-channel campaign activity across social, email and paid digital channels.Prepared campaign reports and maintained performance tracking for internal and client teams.Supported audience research and competitor analysis for campaign planning.
05
Capabilities
Tools, thinking and communication.
Analytics
Marketing AnalyticsCampaign MeasurementCustomer Journey AnalysisData VisualisationKPI Development
Tools
Power BIPower QueryGoogle Analytics 4Looker StudioMicrosoft Excel
Marketing
Campaign StrategyAudience ResearchDigital MarketingPerformance ReportingMarket Research
Communication
Data StorytellingStakeholder ReportingPresentation DesignInsight Communication
06
Education
The foundation behind the work.
2022
Bachelor of Commerce — Marketing & Business Analytics
University of Auckland · Auckland, New Zealand
Focused on marketing strategy, consumer behaviour, analytics and business decision-making.
07
Credentials
Professional development.
Google Analytics Certification
Google · 2025
Microsoft Power BI Data Analyst
Microsoft · 2025
08
Impact
Work that moved something forward.
Cross-team reporting framework
Designed a shared reporting structure that gave marketing and leadership teams a consistent view of campaign performance.
Insight-led optimisation
Used campaign and journey analysis to surface opportunities that contributed to improved marketing efficiency.
09
Contact