Fashion Designer · Sydney

Sofia Marino

Fashion Designer & Creative Director

I create contemporary fashion through considered silhouettes, material exploration and visual storytelling — from first concept to finished collection and campaign.

View Collection↘

Sydney, Australiasofia.marino@example.com

Scroll

Collection

Form, movement and material in focus.

A visual selection spanning finished garments, editorial direction and the making process behind each collection.

Selected Work

Collections and campaigns with a distinct point of view.

Capsule Collection2026

Forma No. 01

A limited womenswear capsule exploring structure, proportion and restraint through sculptural tailoring, asymmetric construction and a tightly controlled neutral palette.

Developed the collection concept from architectural references and studies of geometric form.
Designed a focused range of tailored separates, dresses and outerwear.
Explored asymmetric closures, exaggerated proportions and controlled volume.
Directed fabric selection across structured wool, cotton and fluid contrast materials.
Led styling and creative direction for the final campaign imagery.

OutcomeCreated a cohesive capsule collection with a distinct visual identity spanning garment design, styling and campaign presentation.

Adobe IllustratorAdobe PhotoshopProcreateTechnical FlatsPattern DevelopmentTextile SourcingCreative Direction

Fashion Collection2025

Tidal Forms

A conceptual collection inspired by coastal movement and changing natural forms, combining draping, layered transparency and fluid construction.

Developed the visual direction from coastal landscapes, water movement and erosion patterns.
Experimented with draping and layered translucent materials to create movement.
Created a muted colour story based on sand, slate, foam and deep-water tones.
Designed styling and accessories to extend the collection concept.
Directed an outdoor editorial shoot to capture movement within the garments.

OutcomeProduced a complete concept-to-editorial collection demonstrating material exploration, garment movement and cohesive visual storytelling.

DrapingTextile DevelopmentAdobe IllustratorProcreateStylingArt DirectionEditorial Production

Creative Direction2025

Atelier Campaign

Creative direction and styling for a campaign designed to reposition an independent womenswear label around craftsmanship, tailoring and a more refined visual identity.

Developed campaign references, visual language and shoot direction.
Created styling combinations across the client’s seasonal collection.
Worked with the photographer and production team on composition, lighting and set direction.
Introduced studio-process imagery to emphasise craftsmanship and design detail.
Selected final imagery for digital, editorial and social presentation.

OutcomeDelivered a cohesive campaign system that connected product, process and brand identity through a consistent visual narrative.

Creative DirectionArt DirectionStylingMoodboardingAdobe PhotoshopCampaign Planning

About

A practice shaped by form, material and movement.

I’m a Sydney-based fashion designer and creative director working across womenswear, collection development, styling and campaign direction.

My practice begins with research and material experimentation, then moves through sketching, silhouette development, fabric selection, sampling and final styling. I’m particularly drawn to restrained palettes, sculptural form and garments that balance structure with movement.

Alongside garment design, I develop the visual language surrounding each collection — including art direction, campaign concepts, styling and presentation.

Based inSydney, Australia

LinkedInView profile ↗

WebsiteVisit ↗

Practice

Design from first sketch to final image.

018+

Years in fashion and design

0212

Collections developed

0330+

Campaigns and editorial shoots

04Concept → Campaign

End-to-end direction

Experience

Across fashion design and creative direction.

Studio Marino2023 — PresentSydney, Australia

Independent Fashion Designer & Creative Director

Independent fashion and creative practice spanning collection development, bespoke projects, styling and visual direction.

Develop seasonal and capsule collections from initial research through sampling and final presentation.Create moodboards, colour stories, fabric directions and silhouette concepts.Coordinate pattern makers, photographers, stylists and other creative collaborators.Direct campaign shoots and develop visual concepts for digital and editorial presentation.Manage project timelines, supplier communication and creative production.

Maison North2020 — 2023Sydney, Australia

Senior Fashion Designer

Worked across womenswear design, collection development and seasonal campaign preparation for a contemporary Australian fashion label.

Designed seasonal garments across tailoring, dresses, separates and outerwear.Prepared technical design information and collaborated with pattern makers through sampling stages.Researched seasonal trends, materials, colour and silhouette direction.Participated in fittings and refined garment proportion, construction and finish.Supported styling and creative direction for lookbook and campaign shoots.

Atelier Lane2018 — 2020Sydney, Australia

Assistant Designer

Supported the design team across product development, fittings, textile research and seasonal presentation.

Prepared sketches, moodboards and seasonal research materials.Assisted with fabric sourcing, sample organisation and garment fittings.Maintained design documentation and supported communication with suppliers.Assisted with styling and preparation for collection presentations and shoots.

Capabilities

From garment development to visual storytelling.

Fashion Design

Collection DevelopmentFashion IllustrationTechnical FlatsSilhouette DevelopmentGarment ConstructionDrapingFittings

Materials & Product

Textile SourcingFabric SelectionColour DevelopmentSample DevelopmentPattern CollaborationQuality Review

Creative Direction

Art DirectionStylingCampaign ConceptsEditorial DirectionMoodboardingVisual StorytellingShoot Production

Creative Tools

Adobe IllustratorAdobe PhotoshopAdobe InDesignProcreateCLO 3DMicrosoft 365

Creative Practice

Building a complete design language.

Independent collection development

Established an independent design practice capable of taking fashion concepts through design development, production coordination and final campaign presentation.

Integrated creative direction

Expanded beyond garment design into styling and campaign direction, creating a consistent visual language from collection concept through final imagery.

Education

The foundation of the practice.

2018

Bachelor of Design — Fashion

University of Technology Sydney · Sydney, Australia

Focused on fashion design, garment construction, textile development, visual communication and collection presentation.

Development

Expanding the creative toolkit.

CLO 3D Fashion Design Fundamentals

CLO Virtual Fashion · 2024

Sustainable Fashion Strategy

Professional Development Programme · 2023

Contact

For commissions, collaborations and creative projects.

Start a conversationsofia.marino@example.com

Based inSydney, Australia

Send an email

LinkedInView profile WebsiteVisit website